Hello, I'm Ata
I turn complex, data-heavy products into calm, human experiences.
I'm a UX/UI designer based in Germany. I love solving problems and making things a little easier — and a little more enjoyable.
Now entering
Wander through my work
Each building holds a project — step inside any one for the full story: the research, the decisions, and what I learned.
Janitza
Professional design work · 3 case studies · 🔒 password protected
- Janitza🔒 ProtectedLead Designer · 2024–25
Design System
Migrated a fragmented Sketch library to Figma design system: primitive→semantic colour, an 8px scale, an atomic component library, and a Design Rulebook bridging design and dev. Fully adopted as the single source of truth across Janitza's products.
- Lead Designer
- Figma
- Fully adopted
- Janitza🔒 ProtectedLead Designer · 2024–25
Homepager
Three product variants, no shared system. Rebuilt from the ground up into a single, consistent, scalable homepage for Janitza's industrial energy monitoring devices.
- Lead Designer
- Figma
- Redesign
- Janitza🔒 ProtectedProduct Designer · 2025
GridVis Connect
A zero-to-one industrial commissioning platform that streamlines the configuration, validation, and management of energy measurement devices — case study in progress.
- Product Designer
- Figma
- 0→1 Product
Selected projects
University & independent work
- UX/UI Design · 2022
Exploring Comfort through XAI
An end-to-end smart-heating app concept: control your home from anywhere, schedule it, and finally see where your energy goes — shaped by 12 user interviews and a competitive audit that exposed a missing energy-report feature.
- UX/UI Design
- Figma · Miro
- Conceptual
- Interaction Design · 2020
Chef Antonio
A voice agent that coaches first-timers through cooking pasta — from dough to pesto — using psychological principles so it feels like a warm coach, not a transaction. We shaped its personality, dialogue tree, and evaluation framework over six months.
- Interaction Design
- Dialogflow
- Team of 5
- UX Research · 2023
Innocent Excuses
Qualitative research into why employees hide behind their devices in meetings — and what teams can do about it. Seven in-depth interviews and thematic analysis in MAXQDA led to clear recommendations for a healthier meeting culture.
- UX Research
- MAXQDA
- Qualitative
Places I've worked
- University of Siegen
- Bosch
- SAP LeanIX
- Janitza
How I like to work
I'm driven by curiosity for how people interact with systems — and a belief that design should be functional, ethical, and accessible. My background spans industrial design, an MSc in Human-Computer Interaction (thesis on UI dark patterns), and design-system work for complex enterprise software.
🔒 Some of my professional work is under NDA and lives behind a password. The case studies above show how I think, research, and decide — and I'm happy to walk through the rest in person.
More about me →