About
I design the parts of software people usually struggle with.
I'm Ata — a UX designer who started in industrial design, so I still think in materials, constraints and how things are actually made. Today my material is complex software: dense data, expert users, and decisions that have to hold up at scale.
I care about design that is honest. I wrote my thesis on UI dark patterns, and it changed how I work: clarity over cleverness, and never tricking people into a click.
Lately I build as much as I sketch — prototyping with AI coding agents like Codex and Claude to test real ideas fast, while keeping design judgment firmly in the loop.
How I work
01
Understand first
I talk to the people who use the product before I open Figma. Assumptions get tested, not defended.
02
Make complexity calm
Expert tools don't need to feel heavy. I look for the structure that lets dense information read at a glance.
03
Words are design
Labels, errors and empty states shape the experience as much as layout does — so I write them deliberately.
04
Build to learn
A working prototype answers questions faster than a slide. I prototype early and iterate in the open.
Away from the screen
Cooking, reading, painting, photography and staying active — things that balance focus and creativity.
- Sustainability in UX
- Accessibility
- Neurodesign
- Cooking
- Painting
- Photography